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What did you do when you were 25 years old? If you have been asked this question on 21st Nov’2010..the reason is Kotak Mahindra bank turning 25. On November 21, and the bank, which operated as a non-banking financial services company until 2003 when it was awarded a banking licence, will celebrate its 25th anniversary.
The campaign objective is to position the bank as a youthful brand. Around 10 short commercials will be on air from November 21-25. The films have been directed by Cartwheel’s Suman Bhattacharya.
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